Over the past several decades I watched as experts and novices alike won changes in national and state policies and noticed certain elements in their strategies were present in successful initiatives. Believing that those successes might provide a roadmap that could be used to build strategies, I analyzed nearly 1,000 initiatives to determine if there was a pattern that could be described and followed.
I found that not only was there a clear roadmap, but that, surprisingly (and delightfully!), at substantially lower costs than clients imagined. In fact, this roadmap was so simple that it took only hours – not days or weeks – to develop the strategy and so inexpensive that it had to be experienced to be believed.
This roadmap became Centricity PrincipleTM, (PDF) a modern model for creating and executing simple strategies within complex environments. It seems too simple to be true but it works and has been validated in numerous applications over the past decade.
It catalyzed the development of more medicines for children, made vaccines more available in the developing world, improved maternity care in the US, secured product placement on formularies and secured Congressional funding to improve stroke care. It was used to develop new products to serve health needs and to create internal changes within companies and organizations.
I’ve facilitated Centricity PrincipleTM workshops (PDF) to more than 50 groups in companies, professions and governments who now use this simple framework for planning strategies for today’s complex world.
Centricity Principle™ Workshops don’t just teach the roadmap, they create the strategy to solve the client’s problem and all in 90 minutes or less.