To set the stage: This was a three-speech panel/keynote for annual meeting of a global organization, the Pharmaceutical Business Intelligence and Research Group. The theme of the conference was “Is Innovation Enough?”
So that some remarks make sense, here’s some background. The speaker before me mentioned Coke’s marketing budget (comparing it to pharmaceutical industry DTC), which catalyzed my remarks about Pepsi. I mention Peter Jennings, who at that time was interviewing for his special on the industry. Another co-keynoter had been interviewed by Jennings for that report. HIV statistics were also presented, to which I add data near the end of my remarks.
While this speech was developed for the pharmaceutical industry, I have delivered variations on this theme to a number of groups because the core message is the same. Audiences love how it reconnects them with the spirit of healing and the real reason they work in health care. Much to my surprise, patients love it too. I’ve even had people approach me afterwards, bringing witnesses along, saying, ‘You’re right. I’ve been adolescent and have not been taking care of myself. I am declaring here that when I get home, I am making an appointment with my doctor and I’m going to do better.’
I make remarks in this session about the cost of caring for the elderly in nursing homes and some people, as a result, take me to be critical of families who cannot provide care to loved ones. That’s never been my intention. Having ‘been there,’ I know the issues up close and personal. Nonetheless, there are important considerations in the US concerning the criticism we have of nursing homes for the cost of care. My only point is that if we, as a nation, want nursing home options, we must be prepared to pay for them and not blame those professional caregivers for the cost of care. I’ve worked in nursing homes too, and would never, ever, given what I’ve seen, want to be a patient in an under-resourced facility.
You can watch the video below or if you choose to download this and listen on your morning walk (I hope you have the time for that!), it is 30 minutes long. That’s enough time to cover a few miles at a good pace, burn 160 calories, and jump-start your metabolism and the day! If you save it for a drive to work, I hope it helps make the traffic more bearable.